You have not seen it all.

Majed Al Futtaim (MAF) is a prominent LEC brand in the MENA region, owning Vox Cinemas, Magic Planet, Yalla Bowling, and Carrefour. Their loyalty program, “Share,” launched in 2022 in Saudi Arabia, aims to enhance consumer engagement by allowing them to earn and redeem rewards across MAF’s entities.

To promote the program, we crafted the message “You have not seen it all,” which was delivered through a song composed with renowned Saudi artist DJ Targoosh. The music video, produced by "Made in Saudi," showcases VOX Cinemas, Yalla Bowling, and Magic Planet, featuring four girls dressed in retro burgundy attire resembling the classic Saudi singer Etab.

This message drove influencer marketing efforts, resulting in engaging videos across social media. The campaign was promoted in VOX theaters and on MAF's social media channels, utilizing OOH and on-premises advertising.

The goal was to attract 60,000 subscribers in four months, but we exceeded 40,000 within just 15 days.