CEER is Saudi Arabia's automotive company with a role to realize the Kingdom’s ambitions by driving forward the future of mobility. On the Saudi National Day occasion, Ceer wanted to communicate its role using a one minute film that can go mass across different channels.
It is a story about a young Saudi man on a journey of inner thoughts deep dive. Throughout the story, we will take the audience through the reflection of his thoughts and the impact of the actions happening around him in a continuous mode. As he narrates the story in his head, a series of mesmerizing AI generated shots inspired by Saudi nature, people, and advancements will project on his platform, as if he is part of everything happening around us.