The First Arabic Outdoor Dictionary

In celebration of World Arabic Language Day on December 17, Al-Arabia OOH aimed to support government initiatives and inspire Gen Z by reviving forgotten Arabic words. They launched the first "Outdoor Arabic Dictionary" across Saudi Arabia to showcase the language's richness in an era of globalization.

The Arabic language is vital to cultural diversity but faces challenges due to globalization, outdated educational methods, and poor standards online. With over 35 million Arabic speakers in Saudi Arabia and most ads in Arabic, Al-Arabia Media Group sought to inspire the nation and honor the language's heritage.

To address these challenges, we transformed media outlets into an "Outdoor Arabic Dictionary," displaying 60,000 words on 10,000 digital billboards across major cities in just one day. Each word appeared for five seconds, powered by technology for automated synchronization.

We partnered with King Saud University to engage students in exploring vocabulary through an on-ground event and distributed branded freebies featuring beautiful Arabic terminology.