She Leads the Way.

In many countries, women's sports are less popular than men's, with limited broadcasts, low attendance, and lower pay for female athletes. In partnership with Alwaleed Philanthropies, Al Hilal Football Club aimed to launch female teams to raise awareness for women's sports.

To symbolize this, we introduced "The Champion Armband." The captain's armband in football signifies leadership and serves as a source of inspiration for players and fans. By using this symbol, we aimed to transfer the popularity of the men's team to the women's team and mark a new era in Saudi sports.

Our armband was crafted from jerseys of Al Hilal's star players and embroidered with “al za3ama laha". After going viral, we produced additional replicas, signed by Al Hilal’s leaders, and distributed them to teams and university women's clubs.