Dar Alula Band - RCU

"In Saudi Arabia, our regional folk music is a powerful reflection of the cultural soul. Yet, outside their borders, the rich musical legacy often remains unsung. That is why the Royal Commission of Al Ula wanted to bring Saudi Folk Music to the global stage, highlighting Al Ula's treasured 70-year-old melodies."

With the world eagerly anticipating Alicia Keys' concert at the Maraya venue in Alula, we saw this as an opportunity to introduce the band and their unique rhythms to the world. This marked the birth of a new brand: the Dar Alula Traditional Band.

Audiences worldwide were captivated by the presence of the Dar Alula Traditional Band sharing the stage with Alicia Keys. "The Dar Alula Traditional Band has now become a symbol of cultural pride, embodying the timeless spirit of Saudi Arabia while captivating hearts globally."

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